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An analyst uses a software program to an...

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题目

An analyst uses a software program to analyze unstructured data—specifically, management’s earnings call transcript for one of the companies in her research coverage. The program scans the words in each sentence of the transcript and then classifies the sentences as having negative, neutral, or positive sentiment. The resulting set of sentiment data would most likely be characterized as:

选项

A.ordinal data.

B.discrete data.

C.nominal data.

答案

A

解析

A is correct. Ordinal data are categorical values that can be logically ordered or ranked. In this case, the classification of sentences in the earnings call transcript into three categories (negative, neutral, or positive) describes ordinal data, as the data can be logically ordered from positive to negative. B is incorrect because discrete data are numerical values that result from a counting process. In this case, the analyst is categorizing sentences (i.e., unstructured data) from the earnings call transcript as having negative, neutral, or positive sentiment. Thus, these categorical data do not represent discrete data. C is incorrect because nominal data are categorical values that are not amenable to being organized in a logical order. In this case, the classification of unstructured data (i.e., sentences from the earnings call transcript) into three categories (negative, neutral, or positive) describes ordinal (not nominal) data, as the data can be logically ordered from positive to negative.